Print Media is still very much alive. In fact, advertisers who make print a part of their marketing mix have the potential to significantly increase their response rates. Here are just six advantages of print advertising.
Print publications that consistently offer readers high-quality, reliable content develop credibility and advertisers can easily leverage this credibility. Known as the “halo the effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. Unlike internet advertising that readers often must click on to read or social media advertising that comes and goes, print media advertising stays where its put, Years from now, when you leaf through your saved magazines for the articles you liked, you will still see those ads. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.