Print Media is still very much alive. In fact, advertisers who make print a part of their marketing mix have the potential to significantly increase their response rates. Here are just six advantages of print advertising.

Print publications that consistently offer readers high-quality, reliable content develop credibility and advertisers can easily leverage this credibility. Known as the “halo the effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. Unlike internet advertising that readers often must click on to read or social media advertising that comes and goes, print media advertising stays where its put, Years from now, when you leaf through your saved magazines for the articles you liked, you will still see those ads. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.

Print ads allow you to target your audience. You can choose exactly which section of the newspaper or magazine your audience is most likely to read. You can choose to run ads in speciality magazines or only in papers that deliver to specific geographic locations in your area. You can choose to have your ads run in Wednesday’s paper or Sunday’s paper.

Successful ad campaigns reach targeted markets, effectively communicate a message, and drive action. By embracing the many advantages of print advertising and adding it to the marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.

With a multimedia approach, you not only reach people who prefer one medium over another, but you also increase awareness and, in the long run, increase and maintain brand loyalty.

MediaREADS services include print media, magazines, direct mail marketing, inserts, data solution for more information about how we can help grow your business, Contact us


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